Friday, 14 December 2012
Monday, 3 December 2012
Young and Rubicam's 4Cs Values Segmentation
I went onto the 4Cs website (http://www.4cs.yr.com/global/) and took the questionnaire to see what category i fit into.
Young and Rubicam came up with a consumer segmentation that was specifically designed to gain an insight into the values of consumers. It is called the 4Cs, the abbreviation of Cross-cultural consumer characterisation.
Cross cultural meaning these values are found in all different cultures although their expression may vary slightly.
Consumer characterisation meaning a persons lifestyle and the way their beliefs and values come together to form a way of making choices.
This method was developed for advertising purposes, and so they have 5 main motivations of each characterisation. These include Safety, Control, Security, Enlightenment and Discovery. These were chosen because they play the largest roles in advertising. There are 2 other categories, Survival and Escape, but these are rarely targeted commercially.
Here are the results that i receieved:
The questionnaire said that my main value is Status. It goes into further detail in explaining what this means...
This has helped me to develop a better understanding of who my target audience will be and i will be able to decide which of these characterisations fit my target audience most appropriately.
I can use my characterisation to reflect my target audience.
Young and Rubicam came up with a consumer segmentation that was specifically designed to gain an insight into the values of consumers. It is called the 4Cs, the abbreviation of Cross-cultural consumer characterisation.
Cross cultural meaning these values are found in all different cultures although their expression may vary slightly.
Consumer characterisation meaning a persons lifestyle and the way their beliefs and values come together to form a way of making choices.
This method was developed for advertising purposes, and so they have 5 main motivations of each characterisation. These include Safety, Control, Security, Enlightenment and Discovery. These were chosen because they play the largest roles in advertising. There are 2 other categories, Survival and Escape, but these are rarely targeted commercially.
Here are the results that i receieved:
The questionnaire said that my main value is Status. It goes into further detail in explaining what this means...
This has helped me to develop a better understanding of who my target audience will be and i will be able to decide which of these characterisations fit my target audience most appropriately.
I can use my characterisation to reflect my target audience.
Wednesday, 28 November 2012
Monday, 26 November 2012
How to make a film poster
The Making of a Film Poster
This was my replication of the film poster for Friday the 13th (2009). This helped me to get used to using Photoshop and has helped me in deciding what my own film poster will look like.
This was my replication of the film poster for Friday the 13th (2009). This helped me to get used to using Photoshop and has helped me in deciding what my own film poster will look like.
Sunday, 25 November 2012
Initial survey on horror films
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